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Heidi Pettit
Formerly a make-up artist and stylist for print and runway models, Heidi brings to bear her extensive experience in the fashion and beauty industry. After successfully running a consulting firm for the cosmetic medical industry where she conceptualized the first LEED-certified ecomedspa in the nation, Heidi partnered with her sister to form Thread Communications, now Vie Public Relations.
At Vie, Heidi focused on public relations, brand development, celebrity placement, sales and event planning. She has garnered significant media coverage for her clients in outlets that include Vogue, Lucky, InStyle, Elle, C Magazine, WWD, Daily Candy, Splendora, New York Times, Los Angeles Times, LA Magazine, 944, Forbes, San Francisco Chronicle, Examiner, Footwear News, OK! Magazine, US, People, Star, E!, The View, ABC 7, Fox News, NBC 11, CNN, The View and The Today Show, to name a few. Vie PR & Showroom combine her love for the fashion & beauty industry and her passion for the environment.
In addition to public relations, Heidi serves on the Global Green Committee and the Board of the Innovative Fashion Council, and acts in a fundraising and media advisory capacity for fashion organizations and environmental charities. Heidi earned her BS at Santa Clara University. |
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Deirdre Holbrook
Deirdre brings more than a decade of experience creating, implementing, and managing innovative public relations and marketing campaigns for clients with a conscience. A savvy communications professional with a keen sense of "what sells" when it comes to securing editorial placements for her clients, Deirdre has earned the respect of influential editors and media professionals on a local, regional and national level by consistently delivering relevant and accurate story angles and news opportunities.
Specializing in devising highly successful campaigns for green business clients, Deirdre has garnered significant media coverage for her clients in outlets that include Vogue, Lucky, InStyle, Daily Candy, New York Times, Los Angeles Times, LA Magazine, Footwear News, Forbes, Organic Style, Natural Health, The View, ABC 7, NBC 11, San Francisco Magazine, 7x7 Magazine, 944, The Today Show, KQED and Sunset Magazine, to name a few.
Deirdre serves on the San Francisco Committee of Global Green and the Board of the IFCSF, and acts in a fundraising and media advisory capacity for fashion organizations and environmental charities. Deirdre earned her BA at the University of California at Santa Cruz and MA at Northwestern University.
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